Magnet is a modern grotesque with opportunistic contrast. Intended for display and editorial use such as posters, storefronts and magazines, it exhibits very condensed letter shapes and various unconventional design solutions. Deep notches and the incisive stroke contrast in M and W make the typeface stand out without coming across as odd. Magnet includes an upright, slanted and backslanted style. There is also a matching text typeface, Magnet Standard.
You can read more about Magnet’s design process here.
The whole family is available at Frere-Jones Type.